One of the biggest mistakes some companies do is that even though they use both e-mail marketing and social media in their marketing campaigns, they fail to integrate these two methods – combining both of them can provide fast, efficient and encouraging results that you will certainly benefit from in the long run!
Efficient Analysis Of The Social Media Reactions
Monitoring the action of your subscribers on Twitter and Facebook is essential, as customers can provide valuable feedback. We provide accurate information and reports in real time, therefore you can easily follow up with your users on these social media platforms. You can organize your reports with a minimum of effort!
A marketing campaign involves a wealth of response data on social networks – this is why it is essential to divide your future campaigns based on the feedback. For instance, you can market a product or service only to those who have shared your campaign on Twitter, or you can share your campaign with your Facebook subscribers. The choice is entirely yours!
Setting Up Automated Social Response
Even though you cannot fully automate the social media marketing process, you can automate certain parts of it. For instance, you can add subscribers to a particular list if they like your action on social networks, or you can make them part of your future campaign if they post something on Twitter that relates to your business. In other words, this process is similar to automated e-mail marketing campaigns, just that it applies to social media.
Subscription Forms For Facebook
You can easily gather more subscribers using subscription forms, with the click of a button! All you have to do is to add a subscription form to your Facebook page and allow people to use it!
Monitor Likes On Facebook
In addition to subscription forms, we also made it easier for you to integrate a Facebook “Like” button in your e-mail. Whenever a person likes your page, his or her like will be displayed in your reports – this will make the social segmenting process go faster and smoother.
Add Social Media Buttons in Your E-mails
You can easily integrate social sharing icons in your e-mails. You can add icons for Twitter, Facebook, Reddit, StumbleUpon, Google+ and such. Every click and response is carefully tracked and analyzed.
Automated Posts On Social Networks
To make things go even smoother, you can also put your marketing campaign on auto-post mode to your Facebook or Twitter accounts.